An updated iPod family, a new Apple TV and iTunes 10: Apple has a surprising number of new products. The big technology revolution, however, did.
There was much speculation ahead of the Apple Special Event. Steve Jobs will personally introduce the new Apple products – and what will he think? A new iPod Touch? A new iPod Nano? A new version of iTunes from Apple TV or an improvement? But that’s not the Internet soothsayers had expected: almost all the rumors were confirmed, especially the new iPod models were the surprise of the evening.
The iPod is an important part of Apple’s success story. He owes the company is not only huge turnover and the absolute dominance in the market for portable music players, but also the lifestyle image that will be the devices of the Californians to be cult objects. Above all, the iTunes music market has turned inside out, now Apple is among one of the largest music seller.
On the other side of the MP3 player, however, has a fundamental problem. Today, almost any cell phone play music – in good quality and lots of space for the library. Was the iPod even when it was introduced a revolution for mobile music enjoyment, he comes today to be in unnecessary danger. Apple itself makes itself with the iPhone’s biggest competition. If you have one need simply no other device more for listening to music.
Even Apple seems to be aware of this problem and bring jobs so loud the “biggest change in the iPod product line.” There is a completely new version of all three model variants: both iPod Shuffle, Nano and Touch as getting a new look and new features.
The new iPod Shuffle is again square and is again operated with buttons – it evens the look of the second generation. The voice-over operation of the third iPod Shuffle version was adopted. The new Shuffle is therefore a mixture of second and third generation – a sensible measure, but not too exciting. The model will appear in five colors and will be available for 49 euros.
Interestingly, the new iPod Nano: First, it is much smaller and lighter than the previous version. Thus it resembles the dimensions almost the Shuffle, a clip is available. The biggest change, however: The new iPod Nano is equipped with a mini-touch screen that supports Apple also typical multi-touch. Whether this is a useful feature, or rather of the category of “playing nice”, remains to be seen – the little device, however, has the makings of a crowd favorite. The new model will be available in six different colors and cost 159 euros in the 8-gigabyte version and 189 Euros in the 16-gigabyte version.
Also on the iPod Touch Apple has worked. Unlike the other two models on the basic design is not too much has changed: he has become only slightly thinner. Interestingly, the inner values. The new touch now tinkers the A4-chip that is used in the iPhone. Even the high-resolution retinal display of the iPhone has been taken over. New are two cameras: one on the back side, can receive the HD video, and one on the front. It is designed especially for Apple’s Face-view video chat, which now works on the iPod. The new generation iPod touch cost in the 8-gigabyte version 229 euros, in the 32-gigabyte version and 299 Euros in the 64-gigabyte version whopping 399 euros.
Above all, the Touch is thus less and less just a device to play music, but more and more console games and multimedia device.
