If they must, they seem to: the US film Studio Warner Bros. offers with the blockbusters ‘Inception’ and ‘ the Dark Knight’ today two films as a universal app store packages feil. The so-called Access editions can be downloaded free of charge and offer a ‘in-app’-buy at the full feature film.
The software bundles include playback option via UMTS or Wi-Fi streaming, an offline mode, exclusive music tracks as well as photo galleries and multiple choices for languages and subtitles.
You can purchase both Filmstrip on offer from iTunes without any tools and languages. As a paid version ‘ inception’ there is 13.99 Euro. The interactive and multilingual App version will only with one euro more record. ‘ The Dark Knight’ is in its iOS packaging two euros more expensive as on the iTunes store.
While this type of digital advertising and distribution channel is ideal for independent films, feel of a large content providers such as Warner Bros. a little on the shovel taken. Why lags the iTunes offer with regard to the language and subtitle selection so drastically the current app store offer? On the interactive capabilities and gadgets I want.
Warner Bros. even indicates that film offer in the form of iOS apps rolling out, it is available to more countries. The Los Angeles Times reported that the app store 23 additional come across countries ‘enjoy’ these two films. Apple’s offer for eventful strips mobile software store strong lagging, what the film itself not quite innocent are…
The ‘in-app’-purchase holds over the ‘classical’ film sales on iTunes differences (both positive and negative manner) synchronization and re download facility. This seems still manageable for two films from the same provider. Should several movie studios go down this road, offers their different directory are no longer comprehensible. Not to mention an app store mess if from now ‘ per film an app’ emerges.
Nevertheless is a short film distribution in app form, such as for example in ‘ pair – the movie ‘ (0.79 €;) ?implemented was quite suitable. These projects can often not only to be included in the iTunes product range.
On large projects with dual digital offers however, that presents different advantages and disadvantages technical as the content presentation, the user ‘to the search’, I remain more than skeptical.